HighLevel currently has three main public platform tiers: Starter at $97/month, Unlimited at $297/month and Agency Pro at $497/month. The important difference is not only price—it is how many client environments and agency capabilities you need.
HighLevel pricing at a glance
| Plan | Monthly | Annual | Primary distinction |
|---|---|---|---|
| Starter | $97 | $970 | 3 sub-accounts |
| Unlimited | $297 | $2,970 | Unlimited sub-accounts |
| Agency Pro | $497 | $4,970 | SaaS Mode + advanced agency capabilities |
Starter — $97/month
Starter is the entry tier. It currently includes three sub-accounts plus the core platform features. It is most relevant when your client-account requirements are still limited.
Unlimited — $297/month
Unlimited removes the three-sub-account ceiling and adds broader agency capabilities such as no-markup phone/email rebilling and basic API access.
Agency Pro — $497/month
Agency Pro adds SaaS Mode, automated sub-account creation, markup rebilling, user/agent reporting and advanced API access. This is the tier to examine when software reselling is part of the business model.
The base subscription is not the entire cost
Phone, SMS, email, AI, premium workflow actions and other optional services can generate additional usage charges. Model total operating cost instead of comparing only the headline subscription price.
Which plan should you investigate?
If you need no more than three client environments, start by examining Starter. If you expect many client accounts, compare Unlimited. If you intend to resell software or use SaaS Mode, examine Agency Pro.
Free trial
HighLevel currently advertises a 14-day free trial on its public pricing page.